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As consumers continue to cut the cord in favor of largely ad-free digital subscription services like Netflix or Amazon Prime Video, TV advertisers are more often thinking outside of the and second commercial box. NBC isn't alone in trying to trim down the amount of time people spend watching commercials.

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Fox Network Group's head of ad sales Joe Marchese earlier this month said that the network wants to slash the amount of ad time it airs to two minutes per hour by , according to The Wall Street Journal. TV advertising sales dipped 7.

That plunge is directly tied to a decline in TV viewership, but even as TV ad sales have dropped, global advertising has climbed, leading to speculations that the TV ad space might never recover from its current slump. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more.


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The Massbuild Brands Massbuild operates four complementary brands: Builders Warehouse, which operates large DIY and home improvement stores in major urban areas; Builders Express and Builders Superstore, a chain of smaller neighbourhood home and garden improvement stores; and Builders Trade Depot, a chain of building contractor outlets located in industrial sites in peri-urban and urban areas focusing on delivering the core range for all phases of building projects.

All intercompany transactions have been eliminated in the above results. Trading profit before taxation is earnings before corporate net interest, asset impairments, BEE transaction IFRS 2 charges, foreign exchange movements, loss on disposal of business, and assets classified as held for sale. Net capital expenditure is defined as capital expenditure less disposal proceeds. Trading Brands.