Dermatoline Cosmetic is a cosmetics brand offering high quality specialized products for sensitive skin, focused on anti-aging treatments such as face creams, serums and masks for all types and complexions. Since , greek Despina Filios designed Since , greek Despina Filios designed bikinis in Rio de Janeiro. The well-known Italian brand Diadora was The well-known Italian brand Diadora was originally founded as a laboratory for making mountain boots. The brand gradually develops a new concept in sports clothing and through a very specific vision and excellent sports partnerships creates luxury sportswear focusing on style and athletic performance.
The brand Dickies, the global leader in The brand Dickies, the global leader in performance workwear has provided confortable and long - lasting clothes since Furthermore they have grown offering a full line of fashion items. Base in Florence, the renown brand, Dixie Base in Florence, the renown brand, Dixie has been featured and distinguished for its refined and retro-inspired garments designed exclusively for women who choose a feminine look with emphasis on details. Italian production that means good quality and fashionable designs is what makes Dixie well known and appreciated at a national level.
Emanuel Bronner, born in a family that Emanuel Bronner, born in a family that creates soap since , founds Dr. The 4th and 5th generation of the Bronner family continues manufacturing soaps with care and integrity, offering products that feature two essential features: high lather with superb softness of the skin, providing a wonderful feeling after use.
Drywash is the brand for modern and Drywash is the brand for modern and ambitious people who want to look good and feel at ease in every situation. Clothes are fashionable but casual and sporty and they emphasise attributes of gender. They are a combination of convenience and the latest trends in fashion and are ideal for active leisure. Womenswear is modern, combines urban chick with feminine sports charm. Menswear is designed for active man, being sporty alternative to informal style. Starting in , Eastpak manufactured Starting in , Eastpak manufactured durable products for the US Army.
A few years later, Eastpak created a backpack for college kids becoming the first brand to add bright colors and prints to its products.
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Today, following many collaborations with famous brands, Eastpak manages to stay true to the quality they offer, with unique designs. ECCO is a global leader in innovative ECCO is a global leader in innovative comfort footwear for men, ladies and kids. Founded in Denmark in The company's primary goal is to create innovative shoes providing exceptional comfort with style. The creator behind the brand is Catherine Kantziki. Using her creative imagination, sense of humor and clear lines combined with high-quality materials and successful collaborations such as Swarovski EKATERINI maintains her personal signature and her creations can be easily identified thanks to their unique personality and top quality.
The Italian brand Ellesse was born in The Italian brand Ellesse was born in creating sports apparel that offers comfort and functionality that combines them with style. It was one of the first sportswear brands to feature their logo prominently on the outside of its garments. Since today Ellesse keep offering unique sports collections for comfy looks with a touch of street fashion style. The Spanish brand Enzo Tesoti with many The Spanish brand Enzo Tesoti with many years of experience in the footwear, are dedicated to the man who takes care of his appearance and wants to combine the current trends of urban style with unsurpassed comfort.
The Enzo Tesoti shoes are casual with modern designs while remaining always elegant and unpretentiously classy. The brand Esprit was founded in in The brand Esprit was founded in in San Francisco, having the relaxed and authentic style as its philosophy. The collections are inspired by everyday life and are characterized by the use of natural materials, comfortable fit, the handcrafted details and responsible production.
Creates Women's, men's and children's clothing for every occasion. Based on the great cinematic success, the Based on the great cinematic success, the unique Fifty Shades of Grey products have been especially created to offer you an everyday pleasure experience of personal care, always out of the finest materials and with a dose of luxury. With more than years of tradition, With more than years of tradition, the famous Italian brand Fila creates complete clothing lines, shoes and accessories for every sport from tennis and running to mountain skiing and golf.
Combines sporty style with elegance expressing new fashion trends while the unique quality of the latest technologies on the sport make it stand out. Since the very beginning of its existence Frank Wright was established in London Frank Wright was established in London back in Women's, men's and kids fashion items Women's, men's and kids fashion items dominate the Italian brand that remains one of the most for the fashion addicted.
Stylish creations and impressive design are what characterizes it. Pieces rich in history symbolising a system of important values, have carried the company so far as to offer, nowadays, a wide range of items including T-shirts, polo shirts, sweatshirts, woollen jumpers, shorts, and many more. The lifestyle is timeless, yet it follows current youth trends at the same time.
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Legendary Wimbledon champion Fred Perry Legendary Wimbledon champion Fred Perry has given his name to iconic casual clothes and tennis-inspired shoes. Since late s and with the laurel wreath logo, Fred Perry creates a sleek sporty style with emphasis on single-tone fabrics and tailored detailing. From mods to punks, everyone has added a piece to their wardrobe. Free People creates unique collections Free People creates unique collections for women who live free through fashion, art, music and traveling.
The Free People clothes are famous for their excellent quality and are ideal for boho chic looks. Freedomday is born through the Russo Freedomday is born through the Russo family, a company with 40 years of experience in fashion. Influenced by travel experiences and beautiful destinations all over the world, Freedomday manages to create a wide range of high quality outerwear for outdoor activities and extreme climate conditions, while at the same time not forgetting style.
Fresh Made are the epitome of casual and Fresh Made are the epitome of casual and easy-to-wear clothing for every woman's wardrobe. Keeping in mind that less is more and Their design mission is to great richly-textured garments that show off female beauty.
Since , Dutch brand G-Star has been Since , Dutch brand G-Star has been creating raw denim pieces with emphasis put on perfect fit, strong materials that last forever and A-list design. The spanish brand Gallatea in red landed GANT combines American casual style with GANT is now global brand and offers complete collections of clothing for men, women, and children. Garcia is a brand for relaxed and Garcia is a brand for relaxed and confident individuals looking for a life filled with excitement, enjoyment and character — something we call the good life.
Garcia offers authentic Italian denim fashion at an honest price, giving people the most value and character for their money. Sandals are the ultimate footwear staple Sandals are the ultimate footwear staple of the warm, summer months, and Ginger Lilly knows that very well. Specializing in footwear, Ginger Lilly creates comfortable sandals using just the finest leather. With lines that are clear and minimal along with earthlike colors, Ginger Lilly sandals aim to add a classy note to every casual outfit. A must-have for every summer wardrobe! Drawing inspiration by the latest fashion Drawing inspiration by the latest fashion trends and vintage style, the brand Glamorous was created, to cover every woman's need.
Straight from Manchester, UK, discover the most 'Glamorous' clothing pieces with high-quality fabrics from all over the world, that are made to fit any occasion. In , Guess starts selling their first In , Guess starts selling their first pair of jeans in a famous department store.
Since then the brand has evolved and established itself as one of the world's most recognized clothing brands. With constant dedication and high quality products, Guess creates unique collections of clothes and accessories for people with style. Exquisite elegance and unparalleled Exquisite elegance and unparalleled quality are two words indissolubly linked to Guess's well-established watch collections. Watches for men and women, for everyday and casual attire, but also for your most special occasions, in a wide selection of designs, materials and colors.
In the premium line Guess Collection you will find more sporty designs and lines made with premium materials and waterproof at 10 atm they will become your loyal companion in any activity, always with the distinctive style and excellent quality of Guess. After so many years of experience and After so many years of experience and innovation, it is known that GUESS watches combine comfort, style and charm with aesthetic appeal.
Hanky Panky is the New York brand that Happy Socks brand was created somewhere Happy Socks brand was created somewhere in Sweden during the spring of by two friends who wanted to give happiness and vitality into pieces we use every day through the power of colors. The collection has a huge variety of colors and patterns with endless combinations, always using high quality materials. Today, with a presence in more than 70 countries around the world, the brand spreads happiness in the most colorful way.
The famous supermodel and successful The famous supermodel and successful enrepeneur Heidi Klum has partnered with Bendon Group to create her new lingerie collection, Heidi Klum Intimates. It is a collection that exudes femininity, elegance and sophistication and every piece from the cotton hipster brief to irresistible lingerie was designed with the modern woman in mind.
Herschel Supply Co. The company adopted the name of the small town where three generations of their family were raised. Hogl is an Austrian shoe brand for women Hogl is an Austrian shoe brand for women with style who know what they want. It offers collections that combine comfort with attractive designs and femininity, always paying attention to details and using high quality materials.
Humor was founded in on Danish Humor was founded in on Danish streets and came to leave its mark on the urban fashion philosophy. ICHI was created for the vibrant, ICHI was created for the vibrant, sophisticated girl who is always one step ahead of ordinary fashion and dares to combine different styles, materials and colors that reflect its distinct personality.
The brand was born in Denmark and draws inspiration from everyday impulses creating pieces that are dynamic, extraordinary yet easy to wear, reflecting feminine and edgy attitude in every look. Ikoo Brush is a new innovative brush that Ikoo Brush is a new innovative brush that gives another meaning to the hair style. The new design of ikoo brush, transforms hairstyle into a wellness experience and offers a relaxing massage according to the Traditional Chinese Medicine.
They all offer a full range of clothes, accessories and footwear for every man and every occasion. The Jeffrey Campbell brand was launched The Jeffrey Campbell brand was launched in by the homonymous designer with a long career in the fashion industry and a deep love for shoes. The collections of the brand are intense, extreme and bold with its high platforms with the rough lines being the hallmark of the designer. Designer's creations have been worn by famous stars and are currently sold in the major stores of the world.
The Scandinavian brand Jim Rickey has The Scandinavian brand Jim Rickey has been creating for over 10 years timeless shoes and high quality accessories. They manage to stand out by offering unique quality products at reasonable prices while all products are designed in Stockholm with emphasis on functionality and quality. The well-known brand John Frank was The well-known brand John Frank was founded in creating collections of underwear and socks for men and women. Its products are characterized by the very special designs and colors as well as the high quality. Made specifically for all of you who want to stand out, always paying attention to the details.
The well-known K-Way brand and the first The well-known K-Way brand and the first waterproof jacket was born in Paris in , when during a rainy day a young man by the name Leon Claude Duhamel observes disgruntled people in wet clothes. Soon everyone is starting to look for this practical waterproof jacket leaving behind the old umbrella. Since then, K-Way has created a large collection of renewed form and picture, always retaining its unsurpassed quality. Classic jackets have evolved with new styles and high-tech fabrics making the K-Way brand unique. The Norwegian brand Kaibosh created by The Norwegian brand Kaibosh created by Helge Flo and Michelle Rowley with the goal to creating sunglasses focusing on unique designs.
Considering that life is too small to wear the same glasses everyday they launch collections that follow fashion trends, with high quality materials and accessories while they are affordable to everyone. Keds started designing sneakers for women Keds started designing sneakers for women in , with a simple, yet chic take on canvas footwear.
The goal was and still is to empower women to be who they want to be and go where they want to go. The beloved and well-known fashion icons Our tale is one of great passion and Our tale is one of great passion and creativity plus the odd stroke of luck! That as the year when three young designer pals in Antwerp stumbled upon a happy accident on a loom and discovered crinkled nylon fabric Having hit upon a winning formula they wasted no time in creating the affordable, sportly and functional bags and lifestyle essentials that have gone on to become wardrobe favourites for women in 65 countries across the world.
Make Happy. Their lines are elegant but also with feminine touch. Browse their products and discover unique sandals, slides and platforms, made with care always out of the best premium leather. The retro-futuristic accessories by The retro-futuristic accessories by Belgian designers Anton Janssens and Raf Maes are taking over the alternative fashion world since Inspired by everyday street wear the FY Collection" combines comfort and style and will accompany you in all sport activities including the gym.
The all time classic shades of black and grey meet the season's new hot color mustard and prints trends, while the oversized lines and cotton textures offer comfort all day long. Discover the exclusive printed co- ord, which is exclusively designed by PCP, and consists of leggings and a bust in a mix of shades and prints. All outfits can be matched with sneakers and backpacks, every day of the year in order to achieve a super stylish effect! The collection was inspired by this season's ultimate trend: Social Media.
In when George Korres, still being a In when George Korres, still being a Pharmacy student, began experimenting with natural medicinal ingredients creating cosmetics based in herbs under the philosophy of homeopathy, was taking the first step for creating a globally recognized brand with international awards and innovations. The KORRES products are products for daily use based on natural ingredients and herbs without chemical substances with love and respect for the environment.
Krifi is a Greek brand specializing in Krifi is a Greek brand specializing in dermocosmetics and face care products. They create specialized products such as the golden and black masks for cleaning, hydration and intensive care, always using the highest quality raw materials. Inspired by the love for vintage Inspired by the love for vintage clothing, the LA Dolls brand creates premium pieces for every style!
Every garment is made with attention to detail with the best fabrics on the market, making LA Dolls the ultimate brand aesthetically and qualitatively. La Marina brand was born in with the La Marina brand was born in with the only aim of supporting the Polo game and disseminating its values. From its first creations of boots and saddles, the well-known brand has managed to expand and evolve technologically, offering the highest possible quality in this sector.
Over the years, La Martina has taken their products forward and added lifestyle while retaining their sporting role. La Strada knows shoes, La Strada knows La Strada knows shoes, La Strada knows fashion: This is the motto of the Dutch brand that has gained fanatic followers across Europe. The brand's collections meet every need with different styles that follow the seasonal fashion trends.
From elegant heels to sneakers, each pair is carefully designed to satisfy the most demanding tastes always in affordable prices. Lacoste is a lifestyle brand, born of the Lancaster is a French Brand whose talent Lancaster is a French Brand whose talent and expertise have made it known in the leather goods market. The key words are innovation, continuous development and trend of fashion.
In fact, over the years, this Brand has successfully won a position as one of the top names in French leather markets. The quality of leather products is selected with strict criteria while at the same time ensuring that they are available at affordable prices. With a wide range of products for women and men, it always manages to look at and present products that reflect the latest trends. The Lauren by Ralph Lauren collection The Lauren by Ralph Lauren collection launched in offering everyday women's clothing.
With chic creations that can be worn all day at work or at evening walks, the collection features denim, sportswear and elegant dresses while retaining high quality at affordable prices. The Le Specs brand, with presence in the The success of the brand is due to its ability to follow the current trends and maintaining its own aesthetic at the same time at affordable prices. Les Tropeziennes brand, by M. Belarbi, was born in the early s in the mythical village of Saint-Tropez. A brand that has been offering footwear for 35 years now, to women who always want to stand out.
For appearances that will make a For appearances that will make a difference, the brand Levon creates shoes that catch the eye and accompany your every look with modern, masculine style. Loqi is well-known brand for its Loqi is well-known brand for its collaborations with artists from around the world, creating very unique products with special designs and prints.
Loqi creates collections of everyday bags, backpacks and luggage covers. LTB Jeans was founded in and is LTB Jeans create denim clothing and having expanded over the years, they have enriched their collection with other casual items, always giving the necessary attention to the environment while maintaining high quality. Luckies was founded in and now is a All Luckies products are designed in their London studio and each step of the process is carefully and creatively undertaken by our dedicated team.
Coming from the Netherlands, Maruti Coming from the Netherlands, Maruti brings on your feet the most fashionable shoes, created with passion and excitement for new designs and unique materials! Discover them and choose the ones that fits your style! Creativity, design and quality are Creativity, design and quality are combined to create the brand Meller.
Meller is in constant evolution. New challenges and trends. Our thirst to create has no limits! Creativity, innovation and freedom of Creativity, innovation and freedom of expression are essential features of Mi-Pac. Focusing in practicality and covering the fast city rhythms, Mi-Pac bags are offered in a variety of colors and designs capable of expressing any personal style.
Minimum is a Danish brand, founded in Minimum is a Danish brand, founded in as a retail store. Very soon, they became an independent brand. Their products are available in several retailers and showrooms across Europe and Canada and are always looking to expand. Minimum designs clothes for men and women, in both classic and eccentric lines. Their philosophy? To create eclectic, Scandinavian fashion products of exceptional quality, and always at fair prices. When we talk about beauty products, one When we talk about beauty products, one of the brands that comes to mind is Molton Brown!
Coming straight from London, Molton Brown is the best choice for those who love daring scents and lively colors! Movom creates collections of travel bags Movom creates collections of travel bags such as suitcases and duffels or everyday functional bags with a large variety of sizes and designs. They specialize in the creation of interior space perfumery for homes, cars and business environments. The founders share a strong passion for travelling, photography, arts and perfumes used in different cultures around the world.
Their goal is to create modern, fresh products that make your environment more pleasant and enhance well-being while underlining positive emotions. The fresh and newly brand N9VE was The fresh and newly brand N9VE was created by Niki Kartsona, an acclaimed woman with countless professional successes in fashion world. The N9VE line reflects her personal style and includes clothes made of fine luxury fabrics in minimal lines. They meet the needs of every contemporary woman designing basic pieces with urban classy attitude that can be worn from morning till night.
Nadia Rapti is a new designer who decided Nadia Rapti is a new designer who decided to follow her dream after her studies in Philosophy and deal with what she loves most, the world of fashion. She draws her inspiration from everyday life and the street fashion that always exhaling a boho air. She always tries to choose the best materials and fabrics that will make her creations unique, a piece of art that reflects her philosophy for life.
Native is a company founded in in Native is a company founded in in Vancouver, Canada. The key feature of the brand is the "Future Classics" style; they combine elements of all-time classic, loved shoes and designs, with originality and expertise.
The result? Unique designs in clear, minimal lines and always light weight. Nautica, founded in , offers quality, Just Do It! A motto we all know and love The ultimate shoes came at KOOLLFY and they match all kinds of styles: from casual to chic appearances, this brand will definitely win your heart! Nota was founded in by Thodoris and Nota was founded in by Thodoris and Nota Masselos with creations based on creativity and design as well as product quality. Nature combined with luxury are the main Nature combined with luxury are the main ingredients that compose the name and philosophy of the brand.
The creator of Nuxe convinced about the power of nature and the miraculous properties of plants, has created a series of products that enhance skin beauty while providing intense sensuality, delightful textures and seductive fragrances. Today, with an active presence all over the world Nuxe is one of the best-selling brands in parapharmacies. New Balance company created in early The well-known brand Numph designs The well-known brand Numph designs whimsical and colorful collections that embrace each woman's personality and put her in the spotlight.
Numph by playing with colors and shapes manages to create clothes for optimistic and independent women that have their own strong personal style. Oeuvre is a British brand that is Oeuvre is a British brand that is dedicated to making affordable apparel that looks and feels amazing! They offer fashion dresses, party wear, club wear, celebrity inspired dresses and many more, based on the latest trends or vintage styles and always made with high quality fabrics. Only is a fashion brand from Denmark, Only is a fashion brand from Denmark, with active presence in the international markets since Inga Tritt, known for her successful Inga Tritt, known for her successful career as a Master hair stylist, wanting to use the safest bath products for her newborn daughter, decided to create the best moisturizing bath and styling products for babies.
Palomar is an Italian company that Palomar is an Italian company that designs and produces innovative products that can be used in everyday life. It has useful, fun maps and globes that will decorate your space by giving it a modern touch. PCP is a fresh new brand from PCP is a fresh new brand from Thessaloniki that produces colorful and playful creations with bright colors and fashionable textures.
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Using fabrics that flatter the body, PCP leggings are ideal for active girls with confidence and style. Pepe Jeans was founded in in London Pepe Jeans was founded in in London and is now present in more than 80 countries. The brand is synonymous with casual attire and impressive everyday accessories.
The Pepe Jeans style is characterized by fresh, youthful notes and uses a vibrant color palette in countless combinations, perfect for dynamic characters who seek outfits that stand out. Founded by Pep Marchegiani, one of the most important representatives of contemporary pop-art, the PEPULAR series mainly consists of t-shirts with unique digital prints. Each one is a small work of art and a humoristic commentary on the modern lifestyle.
Piquadro is an Italian brand of Piquadro is an Italian brand of tech-design accessories for business travelers. An unprecedented combination of cutting-edge design and smart functionality makes every Piquadro item truly unique -and the perfect place to carry your laptop in safety and style.
Playa Playa brand was created in Playa Playa brand was created in September , from a newly married couple. Their inspiration came while on their honeymoon in French Riviera. That's how Playa Playa bags were born! They can be held in the city as well as the beach!
The Italian company Please, stands out The Italian company Please, stands out from the multiplicity of women's collection and is characterized by a dynamic style. With creativity and quality, Please produces new models to meet the market's demands and fashion, creating unique pieces that exude style and passion. People's Project LA is inspired by the Their one-of-a-kind pieces are meant to be worn by stylish girls and for those with a thirst for adventure and a passion for originality.
Pretty Ballerinas is a Brand that started Pretty Ballerinas is a Brand that started its course in in a Mediterranean island. Since then, year after year, with hard work and a lot of inspiration, has done great job and managed to be know in an increasing number of countries. With a wide range of stores in Greece, Istanbul, America, London and also with fanatical fans of his work, such as Kate Moss and Angelina Jolie, we can say that this Brand makes its strong presence in fashion shoes.
It has a wide range of designs for every taste, made from fine materials so that every woman can find the shoe style that suits her. In , two brothers, Tim and Florentine A brand that offers a line of luxury products that are ideal to both business and recreational travelers, with high quality and unique designs while maintaining affordable prices. Public Desire is a global online footwear Public Desire is a global online footwear brand aimed at fashion forward women all around the globe. Their aim is to offer all the newest styles at a great, affordable price.
Get ready for any occasion and bring your outfits to perfection with a pair of Public Desire shoes. A brand that should not miss from your A brand that should not miss from your collection! It has products that highlight femininity, always through the latest trends of fashion. Products for every type and age that promise to give your appearance a distinctive touch thanks to the wide variety of textiles and colors.
RAINS offers a full line of waterproof outerwear, bags and accessories inspired by the Scandinavian climate and design heritage. Since , Reisenthel has been Since , Reisenthel has been synonymous with innovation and functionality, offering delightful everyday solutions. Each Reisenthel product is designed to make everyday life easier and more enjoyable. Its great success is the result of creativity and passion, offering practical products with particular design.
Essential oils and flowers of the most beautiful gardens in the world are selected to enrich fragrances and body care products that treat and enhance in the most seductive way your body. Ryujee is an established French brand Ryujee is an established French brand born from the imagination of Ryujee Takeshi in Quality and elegance are the hallmarks of the brand, which is aimed at both men and women and wants to be authentic and revolutionary. Their collections are a combination of seduction, elegance and lightness. The carioca beach has always been Jacqueline remains the head of the design and leads a team of stylists who helps translate the Salinas way of living the beach with simplicity, freshness and the touch of sophistication.
Its products are known for their pure ingredients and unique fragrances, but also for the luxurious feeling they offer. Its aim is to create a beautiful natural environment within your own home, carrying you away from everyday life. Founded in in Kutztown, Founded in in Kutztown, Pennsylvania, Saucony exists for runners! Ever since our start in , Saucony's Ever since our start in , Saucony's commitment to creating exceptional footwear and timeless style has remained tried and true.
Saucony bringing back your favorite retro sneaker designs from the past with the Saucony Originals collection. Vintage style with a contemporary twist in most classic retro shoes, perfect for casual, everyday wear. These old-school sneakers aren't just about good looks, either. Save My Bag was founded in , in Save My Bag was founded in , in Italy. Sebago was born in as an answer to Sebago was born in as an answer to consumer's need for good quality casual shoes. The most profound characteristics of the brand is their handmade feature and great respect to the art of shoe-making.
These are the key ingredients that create one of the iconic shoe styles. Shiwi loves sun, sea and sand. Since , this brand from Netherlands aims to offer stylish and functional beachwear for active people of all ages, men and women, boys and girls. Shiwi creates a wide range of styles, from basic, plain pieces to trendy, hipster swimwear. They only use supple and expandable fabrics that are durable and even after intensive wear, the colors will keep their brightness and magic.
Shiwi's got every kind of style for every kind of mood! Nothing yes, nothing saddens us quite Nothing yes, nothing saddens us quite like dirty, smelly sneakers. Our obsession goes way beyond design and looks. We are Shoe Shame. Arav Fashion was founded in with the Arav Fashion was founded in with the Silvian Heach project, a women's brand with a clear, ambitious philosophy: to create affordable, stylish and easy-to-wear clothes. Through its constant search for style, Silvian Heach has been able to create high quality collections that exude femininity and can be worn by women of all ages.
SKFK is a sustainable fashion brand from SKFK is a sustainable fashion brand from Bilbao, for women that look for unique clothes that will make them stand out. It mixes urban style and functionality with creativity and special designs. A brand that uses recyclable and organic fabrics and whose creations are for women who want their clothes to be comfortable and inspired by art. Sky Rebel are cool clothes made from strong quality fabrics, in easy to wear lines and with a unique philosophy of carefreeness. Designed for the man who combines business and pleasure every day of his life, they keep the mood light and the taste eclectic.
Founded in , the Slydes brand offers Fast food is egalitarian, en masse — let them eat Big Macs! It's cheap and cheerful, makes you fat, greasy and garish, and is available on every corner. Fashion, by contrast, is elitist. It relies on superlative craftsmanship and fine materials, on the expense those ingredients entail.
More than anything else, fashion is exclusive — only available to a few; excluding others. That's the theory, at least. However, chart the rise of 'fast fashion', the Burger King to high fashion's Cordon Bleu. Fast fashion, generally, is a term applied to high-street clothing. The term relates not only to the speed of production — meaning that stores such as Topshop and Zara have not the traditional biannual drops of fresh clothing, but new stock flooding in every week — but of consumption.
Cheaply constructed and hence not made to last, fast fashion clothes have a shorter and shorter use-by date coupled with ever-diminishing prices. They're disposable. Fast fashion isn't a new phenomenon — the success of Seventies label Biba was that teenagers could buy Biba clothes they saw on TV on Friday night at the store on Saturday, while the high street has been proposing faster and faster deliveries of clothes directly influenced by catwalk fashions.
Today, however, those catwalk fashion themselves have become fast fashion. Franco Moschino, the label's founder, once showed a 'dinner jacket' buttoned with knives and forks. Its 21st-century reincarnation? Scott's reappropriation of the McDonald's logo, including a deluxe rendering of the chain's tomato-red and mustard-yellow uniforms.
Mc-schino's model carried not a hamburger, but the label's latest handbag — which sported an ersatz version of the Golden Arches. M for Moschino, geddit? It's all a bit tasteless, in my opinion — particularly so closely aping the uniforms sported by near-minimum wage workers in clothes that cost more than their monthly take-home. Nevertheless, Scott's 'Schino is not only selling, but selling out.
The label's revenue rose by almost 7 per cent after Scott's first collection. That's because a capsule collection was on sale the morning after the catwalk show, and consumers bought lustily. Scott isn't unique: he's just more open.
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Much of fashion apes that fast-food mentality, ever decreasing the time between catwalk and sales rail. For most, those make up per cent of sales. Labels like Burberry offer fashion-hungry consumers the chance to order clothing direct from the catwalk show — it's not the immediate retail hit of Scott's Moschino who has also offered a similar buy-it-now capsule after his subsequent two Moschino catwalk shows but it satisfies a craving.
Finally, the issue is thus: are we breeding a new generation that will be blighted with aesthetic obesity?
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Will designs available immediately become the norm, rather than the exception? It's possible for many more brands to offer the kind of immediacy Scott and Burberry give their product, by cutting corners and restricting evolution of ideas. But do we want to strangle that out of our clothing, in the name of getting it that little bit before everyone else? This fashion lives fast, and dies young. But I'm not sure it will be remembered.
With his focus on capturing the transience of the pop culture moment and a love of elevating the everyday, Marc Jacobs is, arguably, the Andy Warhol of fashion. And, if Warhol painted his Coca-Cola bottles in as the perfect embodiment of democracy and an American Dream of equality, in , Jacobs decided to pattern a sweatshirt with the brand's 'Arden Square' shaded red logo, bisected with a white 'wave'.
Incidentally, the designer had also recently partnered with the soft-drink manufacturer on a limited-edition range of bottles patterned with his fashion designs. What a coincidence. Quite naturally, that included fast food — jarring contrasts of primary colours in fine cotton poplin, worn with shlumpy chinos or under scrubs inspired by hospital garb. The shoes were the clearest ode: mashing together brogues, espadrilles and trainers into a single, triple-soled monstrosity, they resemble the Big Mac of footwear.
And, of course, they became a bestseller. Throughout his career, Jeremy Scott has been obsessed with trash, and with the 'otherness' of American Culture. For one famous show in the early-Noughties, he restaged the US game show 'The Price Is Right', culminating in the designer hurling money emblazoned with his face into an eager crowd. Back in , Scott called his collection 'Eat The Rich', using decorative motifs inspired by food to create his clothing. Sophisticated, it wasn't: imagine wafer cones as a brassiere, eclairs and profiteroles as necklaces and earrings, and reconfigured candy-wrapper prints splooshed across leggings and sweatshirts.
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